Hero Illustrated is the magazine that tried to give Wizard Magazine a run for its money by spending crazy amounts on advertising and giving away the most valuable comics in history - the first issue came with a scratch and win card that automatically awarded prizes ranging from Harbinger #1 with coupon (the most in demand issue of the modern era as Hero Illustrated called it) to Amazing Spider-Man #1 (the most in demand issue of the silver era as Hero Illustrated called it).
The inaugural issue of Hero Illustrated featured a pretty amazing foil embossed (remember those days?) Second Life of Doctor Mirage cover.
And a cool article about the series.
Credit to www.ValiantEntertainment.com for the scans.