This week Valiant Comics announced a pretty genius, never-been-done-before, program that rewards people who subscribe to comics at their comic stores. I believe all you have to do is go into your store open a subscription (for any comics, not just Valiant) and ask for the X-O Manowar #1 Pullbox Variant at cover price. Pretty neat! Reminds me of the old Valiant gold logo program.
Check out the official press release below complete with cover image and order form:
VALIANT Rewards Comic Shop Subscribers With X-O MANOWAR #1 PULLBOX EXCLUSIVE VARIANT
Valiant is proud to announce the X-O Manowar #1 Pullbox Exclusive Variant by superstar artist Cary Nord — the first in a new program of exclusive covers designed to encourage fans to open pull lists at their local comic shop and reward long-term pull list subscribers who pre-order Valiant’s new number one issues. Featuring the only X-O Manowar cover by interior artist and Eisner Award-winner Cary Nord, the X-O Manowar #1 Pullbox Exclusive Variant is exclusively available only to comic book store pull list subscribers and box holders.
“We’re committed to getting as many fans of Valiant’s original incarnation as possible back into brick-and-mortar comic shops on May 2nd for X-O Manowar #1,” said Publisher Fred Pierce. “There are many lapsed readers out there who haven’t visited a store regularly for years, and this limited edition cover is a great way to incentivize the act of opening a pull list subscription with your local retailer. On top of that, it’s also a perfect opportunity to get a look at the stunning work Cary Nord is delivering with X-O Manowar.”
“One of the challenges that comics retailers face every month is how to order new titles,” added Sales Manager Atom! Freeman. “With the Pullbox Variant program, we’re encouraging fans to let their retailers know ahead of time that they plan on following X-O Manowar monthly and give retailers an extra-added reason to promote the launch of the Valiant line in their stores.”
Valiant will also be shipping in-store request forms for the Pullbox Variant program to retailers during their March ordering period. Register your store for access today at ValiantUniverse.com, or download your own Pullbox Variant request form below! Plus take a look at some never-before-seen interior pages from X-O Manowar #1!
X-O MANOWAR #1 - ON SALE MAY 2nd!
Written by ROBERT VENDITTI
Art by CARY NORD
Cover by ESAD RIBIC (MAR121221)
Pullbox Exclusive Variant by CARY NORD (MAR121222)
Variant Cover by DAVID AJA (MAR121223)
QR Voice Variant by JELENA KEVIC-DJURDJEVIC (MAR121224)
UPDATE: My understanding is that this variant is an order all that will appear on the Diamond retailer order form and that retailers are allowed to order as many as they have orders for (or have subscriptions). How this is going to be policed is still a mystery.